Education
SAN FRANCISCO--()--Demandbase, Inc., the real-time targeting and personalization platform, today announced the early results of a new campaign to target and engage donors at the top global companies on the behalf of the 10x10 Campaign for girls education. Demandbase’s technology is helping 10x10 to laser target employees at philanthropic companies with the greatest global influence in order to drive awareness and donations to support the cause.
“As a campaign that needs to make the most of our resources, we’re thrilled to work with Demandbase and target those who are most likely to be excited to engage in our efforts for girls education”
Directed by Academy Award nominated director Richard E. Robbins, with voice performances from Meryl Streep, Kerry Washington, Selena Gomez and others, Girl Rising reveals the extraordinary stories of girls from around the globe, fighting to overcome impossible odds on the road to realizing their dreams of education. In an effort to drive donations and support, the Demandbase platform serves personalized display ads to engage people who work at a pre-determined list of 57 companies for their philanthropic efforts and global influence.
Early results have shown increased clicks, impressions, social sharing, and donations to the cause. Ads personalized for each specific organization—along with the company’s name and a tailored message—have increased its click-thru rate for 10x10 ads by 3X and 60 percent of the target companies engaged with the organization within the first month of the campaign launch.
“As a campaign that needs to make the most of our resources, we’re thrilled to work with Demandbase and target those who are most likely to be excited to engage in our efforts for girls education,” said HollyGordon, Executive Director of the 10x10 Campaign.
With Demandbase, prospects can be identified by the business they work for without the use of cookies or other tracking mechanisms, and ads are served only to the predetermined company targets. Initial results have shown that companies that received the ad were 4.4 times more likely to engage with 10x10.
“One of the core values at Demandbase is giving back to the community, both here in San Francisco and on a global scale,” said Chris Golec, CEO of Demandbase. “We’re thrilled to be able to use our technology to help drive the organizational support necessary to bring education to girls worldwide.”
10x10 is a global campaign to educate and empower girls – working to create a ripple effect that will transform communities for generations. At the center of this campaign is an innovative feature film, Girl Rising, which journeys around the globe to witness the strength of the human spirit and the power of education to change the world. From Robbins and the award-winning producers of The Documentary Group and Vulcan Productions, Girl Rising spotlights the stories of unforgettable girls born into unforgiving circumstances. It captures their dreams, their voices, and their remarkable lives.
About Demandbase
Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase todrive better marketing performance. For more information, visit http://www.demandbase.com.
About 10x10 and The Documentary Group
10x10 was founded by award-winning journalists at The Documentary Group and Paul G. Allen’s Vulcan Productions, along with strategic partner, Intel Corporation. 10x10 is built on a foundation of partnerships with NGOs, corporations, policy makers, and grassroots organizations — all working to change minds, lives, and policy. 10x10’s coalition of NGO partners include a high-impact network of champions and leaders in girls’ education. These organizations provide life-changing services to girls every day, and are among the best practitioners of their kind. 10x10’s film, Girl Rising, will be broadcast by CNN Films.